Pitch-winning project for the global rebranding of the Circle K brand. It was done at the Oslo based advertising agency SMFB. Once the winners were announced we had three months to come up with and produce a brand vision that embodied the new, global Circle K values. Morning light, sun rays and a new dawn were chosen as the visual leads for the development of the new Circle K look & feel.
Couche-Tard, one of the world’s leading convenience retailers, announced the creation of a new, global convenience brand, Circle K. The new Circle K brand will replace Couche-Tard’s existing Circle K, Statoil, Mac’s and Kangaroo Express branding on stores and service stations across Canada, the USA, Scandinavia and Central and Eastern Europe. The new Circle K brand will also appear on licensed stores worldwide.