Branding concept and application prototype done for our dissertation project. It was created together with Paolo Orlandi. We approached the problem of decreasing volunteering among young people in Italy. Historically the country has had a rich tradition of volunteering but has in the past decades fallen to a record low on an international scale. With Time Bankers we aimed to reinvent volunteering and turn it into something fun, modern and easy to do. Our greatest insight came form the video game industry, so we provided a solution where we gamified the whole process of signing up for volunteering activities, reducing bureaucracy and mixing social media features with real life gaming.