Wet Bedouin Beach Bar

Branding concept for a beach bar chain. It's a brand aimed at surfers, backpackers and beach seeking tourists. The idea behind the brand is to offer something alternative to the mainstream in terms of atmosphere, menu and location. By combining visual elements from the surf and the Bedouin cultures, Wet Bedouin beach bars becomes a brand that both represents values associated with the nomadic lifestyle of the desert and the alternative lifestyle of the surf crowd. —

Branding, Art Direction
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